Expedia shares surged over 17% in premarket trading on Friday, according to Reuters. The gain followed the company’s raised full-year gross bookings forecast and its optimistic tone on U.S. travel demand. CEO Ariane Gorin said travel has picked up since July, especially in the U.S., prompting Expedia to raise its 2025 bookings growth outlook to 3 to 5%, up from 2 to 4%. Analysts expect further improvement in 2026 as economic policy uncertainty clears. Tariffs had dampened spending earlier this year, but analysts note travelers appear ready to book again. Expedia is simplifying its structure by cutting roles, streamlining operations, and using generative AI technology. The company noted that higher-income consumers continue to drive travel growth, echoing trends seen by Marriott and Airbnb.
